Green Mountain Coffee Roasters
Green Mountain Coffee Roasters is a specialty coffee company in the US. It is a publicly-traded brand of coffee based at Waterbury, Vermont. As the famous brand which specializes in organic, fair trade, and specialty gourmet coffees, Green Mountain Coffee Roasters had annual revenue exceeding $715 million in June 2009.
There are many other brands of coffee available for customers. But, Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc. that sells many of their coffee varieties as K-Cups. The company roasts 100% Arabica coffees and offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, signature blends and flavored coffees that sell under the company’s and Newman’s Own Organics brands. It has been around since 1981 and it was the one of the first to recognize the public demand for hight-quality and fresh roasted coffees.
In September 1993, the Green Mountain Coffee Roasters went public and is listed on the NASDAQ Global Select Market under the stock symbol GMCR. The Green Mountain Coffee and Starbucks have announced a deal whereby Starbucks would sell its coffee in single-serve pods for brewing with Green Mountain’s Keurig machines. Since On March 10, 2011, Starbucks would sell Keurig machines in their stores as part of the deal.
Aromatic brew of the Green Mountain coffee becomes so popular as you can see that many hotels and other cafes began serving their coffee. With delicious coffee variety, now the Green Mountain Coffee Roasters supply a great many bakeries and coffee houses as well. For individual cups of coffee, everyone can try the K-Cups that are brewed with their single cup maker, which is sold under the brand name Keurig.